Amazon A+ Content
Amazon A+ Content allows you to enhance your product detail pages with high-quality images, text, and other rich media elements, creating a visually appealing and informative experience similar to what you’d find on a brand’s own eCommerce website. This feature is especially useful for brand-registered sellers looking to develop their brand presence on Amazon.
A+ Content replaces the standard product description section on the product detail page. It appears in a prominent position, ensuring that customers see the enriched content early in their shopping experience. This customization includes images, graphics, and text strategically placed to draw the viewer’s eye to key elements, helping them make informed buying decisions.
Amazon A+ Content, previously known as Enhanced Brand Content (EBC), is a powerful tool available within your Seller Central or Vendor Central account. It allows brand-registered sellers to create visually appealing and customized product descriptions for their listings. Unlike the basic product description limited to 2,000 characters of plain text, A+ Content includes high-quality images, graphics, and detailed text, enhancing the overall shopping experience and helping to tell your brand story more effectively.
Benefits of Amazon A+ Content
Improved Brand Storytelling
- Provides a platform to effectively tell your brand story.
- Helps differentiate your brand from competitors by showcasing unique aspects.
Prime Placement
- Appears above the bullet points and other key buying features on mobile devices, ensuring it captures
customer attention
early.
Enhanced Visual Appeal
- Replaces standard description pages with visually stunning
content. - Uses high-quality images and detailed text to create an engaging user experience.
Higher Conversion Rates
- Engages customers with compelling content, increasing the likelihood of conversions.
- Highlights key product features and benefits, influencing buying decisions.
Key Components of Amazon A+ Content
HQ Images
Use professional images to highlight product features and benefits, and include lifestyle images to help customers visualize using the product.
Enhancements
Use rich text formatting to create engaging and easy-to-read descriptions.
Comparison Charts
Include charts to compare different products within your range, helping customers make informed decisions.
Modular Layouts
Utilize various pre-designed modules to organize content effectively, combining text, images, and charts in a coherent layout.
Detailed Text
Provide comprehensive product descriptions, highlighting unique selling points and brand story elements.
Best Practices for Creating A+ Content
Brand Cohesion
Ensure the content aligns with your overall brand identity and aesthetics.
Use consistent fonts, colors, and imagery styles.
Focus on Key Features
Highlight the most important product features and benefits.
Use bullet points and bold text to emphasize key information.
High-Resolution Images
Ensure all images are high-resolution and professionally edited.
Avoid pixelation and ensure images load quickly.
Engaging Storytelling
Craft a compelling narrative around your brand and products.
Use engaging language and avoid overly technical jargon.
Getting Started with Amazon A+ Content
Enroll in Amazon Brand Registry
Only brand-registered sellers can create A+ Content.
Access A+ Content Manager
Navigate to the A+ Content Manager in Seller Central.
Choose a Template
Select from various pre-designed templates or create a custom layout.
Add Content
- Upload high-quality images and write detailed descriptions.
- Use the modular layout to organize your content.
Preview and Submit
- Preview your content to ensure it looks perfect on all devices.
- Submit for review and wait for Amazon’s approval.
Key Features and Benefits of Amazon A+ Content
Visual Attractiveness
Integrate high-quality images, graphics, and text to make your product descriptions visually engaging, capturing and retaining customer attention better than plain text descriptions.
Enhanced Storytelling
Utilize brand story modules to showcase your brand’s unique aspects and values, with up to seven modules in Premium A+ Content for extensive customization and detailed storytelling.
Improved Customer Experience
Appearing above the bullet points on mobile, it ensures customers see it early in their shopping journey and helps them make informed purchasing decisions with detailed, visually rich product information.
Increased Engagement
Keeps potential customers more engaged with your listings, reducing bounce rates and potentially increasing conversion rates.
Types of Amazon A+ Content
- Available for free to all brand-registered sellers.
- Offers up to five standard modules per listing to enhance product descriptions.
- Provides access to seven modules along with additional advanced features.
Available to approved brand owners, offering more customization and storytelling capabilities.
Costs Associated with Amazon A+ Content
- Self-Service Modules: Approximately $400 or £320 per listing. This option allows you to control the layout and design, placing content and images according to your preferences. Ideal for sellers with experience in branding and marketing.
- Amazon Builds for You: Around $1,500 or £1,200 per listing. In this option, you provide the content and images to Amazon, and they design the product description layout for you. Suitable for sellers with limited knowledge of marketing and branding.
Creating Amazon A+ Content
- Enroll in Brand Registry:
- Must be enrolled in Amazon’s Brand Registry to access A+ Content.
- Requires a registered trademark in your operational region.
- Access A+ Content Manager:
- Navigate to the A+ Content Manager in Seller Central or Vendor Central.
- Choose a Template:
- Select from various pre-designed templates or create a custom layout.
- Add Content:
- Upload high-quality images and write detailed descriptions.
- Use the modular layout to organize your content.
- Preview and Submit:
- Preview your content to ensure it looks perfect on all devices.
- Submit for review and wait for Amazon’s approval.
Amazon A+ Content
Use Comparison Charts
- Benefit: Helps customers make informed decisions by comparing key product lines and related products.
- Implementation: Include features and specifications side-by-side for products within the same category.
Avoid Repeating Images
- Tip: A+ Content should enhance the brand. Key buying decisions are made through bullet points, titles, and images.
- Practice: Use unique images for each section to maintain customer interest and engagement.
Share Your Vision
- Benefit: A+ pages allow you to expand on product features and share your brand’s vision.
- Implementation: Use storytelling to connect with customers and highlight what makes your product unique.
Use High-Quality Images
- Recommendation: Amazon provides specific image asset sizes in pixels for many of its modules. Use high-resolution images to meet these requirements.
- Benefit: High-quality images enhance the visual appeal and professionalism of your product listings.
Best A+ Content Modules
- Standard Image Header with Text: Provides an impactful image at the top, followed by textual content.
- Standard Comparison Chart: Allows comparison of various features from your listings within one concise module.
- Standard Single Image & Highlights: Great for showcasing key features that cannot be highlighted in basic descriptions.
- Standard Multiple Image Module A: Expands the product’s main image line, using descriptive data to highlight important features.
Best Practices for Creating A+ Content
Balance Text and Photos
- Text: Use short, concise copy that is descriptive and free of grammatical errors. Incorporate easy-to-scan bullet points.
- Images: Include professional product photos and lifestyle shots. Use a mix of standard size and larger images for clarity and appeal.
Outline Technical Specs
- Tip: Include a technical specs module to share fine details of your product, making sure not to overwhelm the buyer.
- Benefit: Helps increase sales by providing essential information.
Tell a Story
- Tip: Use storytelling to create a connection with your customers.
- Implementation: Share the story behind your brand, how your product impacts lives, and a relatable narrative.
Interactive Hover Hotspots
- Premium Feature: For Amazon Premium, use interactive hotspot modules. Users can hover over specific areas to see pop-up text explaining features.
- Benefit: Engages buyers by allowing them to explore product details interactively.
Integrate Q&A Sections
- Premium Feature: Address common questions with a Q&A section to help buyers make informed decisions.
- Benefit: Reduces purchase barriers and potential returns, improving conversion rates.
Use Comparison Charts
- Tip: Comparison charts are a powerful tool for cross-selling or upselling.
- Implementation: Include features and specs in a side-by-side comparison to highlight differences and advantages.
Creating Amazon A+ Content: Step-by-Step Guide
Must be enrolled to access A+ Content. Requires a registered trademark in your operational region.
Navigate to the A+ Content Manager in Seller Central or Vendor Central.
Select from various pre-designed templates or create a custom layout.
- Upload high-quality images and write detailed descriptions.
- Use the modular layout to organize your content effectively
- Ensure your content looks perfect on all devices.
- Submit for review and wait for Amazon’s approval.
Conclusion
Creating effective Amazon A+ Content involves using high-quality images, engaging storytelling, and detailed comparisons to enhance product listings and improve customer engagement. Follow these tips and best practices to make the most out of your A+ Content and drive more sales. For further assistance, feel free to contact us for a detailed consultation.