Amazon Product Launch
How To Launch A Product On Amazon
Launching a new product on Amazon can be expensive, potentially setting you back hundreds or thousands of pounds if not done correctly. Many sellers enter the market aiming to generate sales but lack a comprehensive product launch strategy. Without this, even having the right keywords won’t be enough to ensure success.
The Importance of a Strategic Approach
Advertising campaigns can boost initial sales, but what happens after those first few transactions? You might not rank as high in search results as you should, despite doing keyword research. Launching a product on Amazon involves more than just keywords and making your listing look attractive. The images, videos, and bullet points you use significantly impact your product’s conversion rate post-launch.
Identify Your Target Audience
Before diving into Amazon PPC campaigns or other marketing efforts, it's crucial to identify your target audience. This step will guide your overall strategy.
Our Expertise in Product Launches
We have over a decade of experience launching new products and brands on Amazon, having helped over 100 businesses across various categories, from grocery to electronics, children's toys to homeware.
Key to Amazon Success: Sales Velocity
Amazon prioritizes consistent sales, known as sales velocity. This consistency ensures regular fees for Amazon, leading to higher rankings for your products. Maintaining a steady sales stream is essential.
Addressing the "Catch-22" Problem
To rank high, you need sales and reviews, but how do you get these if your product is new? We specialize in helping new products gain visibility and traction on Amazon.
Avoid Fake Reviews
Focus on generating a constant stream of orders rather than relying on fake reviews, which can harm your ranking.
Comprehensive Amazon Product Launch Strategy
Our services include
Optimizing your product listing
Crafting a unique brand story and title
Advising on your advertising budget
Conducting thorough keyword research
Preparing your listing for social media
We aim to maintain your Amazon account health and customer experience at the highest levels.
Amazon Product Launch Checklist
- Identify and target potential customers
- Ensure competitive pricing
- Use tracked delivery services
- Optimize your listing with high-quality images and videos
General Tips for a Successful Product Launch
Be Patient
Results take time. Impressions and session data will appear within days, but ranking changes may take longer
Utilize Off-Amazon Traffic
External traffic that converts well is highly valued by Amazon.
Cater to Prime Customers
Many Amazon customers are Prime members, so fulfill orders accordingly.
Maintain Stock Levels
Avoid going out of stock and ensure your account metrics are optimal.
Three-Step Guide to Launching Your Product
Create an Irresistible Offer
Consider price cuts or upselling through successful existing products. Use external channels to drive traffic to your listing.
Generate Positive Reviews
Ethical and organic reviews are crucial for conversions and successful PPC campaigns.
Launch a PPC Campaign
Make your product visible through aggressive PPC ad campaigns.
Understanding the Cost of Launching on Amazon
Amazon provides a pricing calculator to help you understand costs. Typically, you might pay around £0.88 per item sold.
How Long Does It Take?
Launching a product on Amazon FBA can take from a few weeks to a few months, depending on factors like sourcing, shipping, product complexity, market research, and listing optimization.
Channeling Off-Amazon Traffic
Social Media
Use platforms like Instagram to showcase product features and create promotions.
Affiliate Marketing
Leverage Amazon’s Affiliate Program to drive traffic.
Amazon Vine Program
Obtain honest reviews from trusted reviewers.
Deal Websites
Promote your product through special offers on deal websites
Facebook Ads
Use Facebook ads to drive traffic, but direct them to a landing page before Amazon listings.
For more detailed advice and assistance with launching your product on Amazon, contact us for a free initial consultation. We’re here to help you make your product launch a success.