Once you’ve figured out what you plan on selling on Amazon, you’ll need to go through the Amazon seller registration process, which is quite simple.

1. Go to https://sell.amazon.com

2. Click on the “Learn more” button

Next, fill out the form with your information. Based on what you submit, your business may be eligible for a dedicated Amazon account rep. If you don’t have a business website, you can put “Amazon.com” in that field. Once you submit your information, you’ll be sent to a confirmation screen.

3. Wait for an email from Amazon or sign up immediately

In this step, you can either wait to receive an email from an Amazon account representative or sign up to start selling right away. We assume you are eager to get started, so click on Sign up!

Note: When you sign up for the professional Amazon seller account, you will be charged £25/month(plus VAT) for the first month. For any months that you do not have any active listings, you will not be charged the £25(plus VAT) for that month. Once you have an active product for sale, you will be charged again. You can downgrade to an individual seller account at any time.

4. Enter your email and select ‘Create a New Account’

Once you’ve chosen the seller plan that is right for you, the following window will appear where you’ll be asked to enter your email address and a password (of your choosing) for your seller account.

When you’re done, click the ‘Create your Amazon account’ button.

This will take you to a second screen stating you must enter a verification code sent to your email. This is Amazon’s way of verifying the email you entered.

Once you enter the correct code, you’ll be automatically taken to this screen:

Amazon will let you know what you’ll need to complete your registration:

• Valid government issued ID or passport.
• Recent bank account or credit card statement 
• Chargeable credit card 
• Mobile phone

5. Choose your ‘Business location’ and ‘Business type’.

The next step in the Amazon seller registration process is to share the following information:

• Your business location: This is the country in which your business is located. It’s extremely important that this is accurate, as Amazon will be verifying it (see step 10).
• Your business type: You’ll be able to choose your business entity from the following options (most fall into the ‘Privately-owned’ category):
  • State-owned business
  • Publicly owned business
  • Privately-owned business
  • Charity
  • None, I am an individual.

If you don’t have a business formed just yet, choose “None, I am an individual.” If you choose this, Amazon will ask for your full name in the next step.

• Your full name: Make sure you enter your first, middle, and last name.

Then, click the ‘Agree and continue’ button.

6. Enter your personal information

From there, you’ll be asked to provide Amazon with a number of personal details. This includes a form of identification (either your passport number or your driver’s license).

To move onto the next step, you will need to verify your phone number through a text or call. When you enter the PIN you received from Amazon, your number will be verified.  

Make sure all of your information is correct before moving on.

When you’ve entered everything, click on ‘Next’ at the bottom of the screen.

7. Enter your billing information

Your next step will be to provide Amazon with your billing information. This includes a valid bank account number and a valid credit card number. 

8. Add the information for your product(s) and Amazon store

After you supply your credit card information and it has been validated, you’ll be asked a few questions about your Amazon store and the products you plan to sell.

To move onto the next phase of the Amazon seller registration process, you’ll need to answer the following:

• The name of your Amazon store (don’t think too much about this, you can change it in the future)
• Whether or not you have UPC codes for your product(s) (if you’re not sure, just click “Yes”)
• If you have any diversity certifications
• If you are the manufacturer and/or brand owner of the product(s) you’re selling
  • If you click ‘Yes’ or ‘Some of them’ you’ll be asked: Do you own a government-registered trademark for the branded products you want to sell on Amazon?

Click the ‘Next’ button after you’ve provided the answers to those questions. 

9. Identity verification

Next, you’ll be asked to verify your identity by uploading images of your ID (license or passport) and a bank statement.

After you upload your documents, click Submit.

After submitting all your documents, you will need to complete an Identity Verification via video call with an Amazon associate. This is so they can verify all your documents and personal information you provided. 

Unfortunately, this is now part of the process so we suggest doing it as soon as possible so you can start selling products on Amazon. You may have an option to take a call at the end of your application. If you cannot at that time, you can schedule an appointment for a future date and time.

Once you’re verified, you’re in!

To be on the safe side, we recommend setting up 2-step verification on your Amazon seller account, for increased security. But, once your identity and business information have been verified, all you need to do to get started is to log into https://sellercentral.amazon.com. 

And this is what your seller account home screen will look like (without any sales yet, of course).

How much does it cost to sell on Amazon?

However, if you’re planning to use the private label business model there are costs involved in order to purchase your inventory before you sell it (at a higher price). But, it may not be as expensive as you might think. 

Plus, regardless of your chosen fulfillment method, there will be some fees associated with your seller account.